What is involved in public relations at the Boy Scouts of America?

• Promoting good will in the community;
• Reinforcing the image of the Boy Scouts of America as a positive force in the development of happy and healthy young people;
• Promoting our comprehensive youth development programs;
• Responding consistently to negative publicity;
• Communicating internally among volunteers, families and chartered organizations;
• Promoting special events, camporees, pinewood derbies, courts of honor, and community service projects.  They are all public relations events.

     Every unit, family and individual shares in the responsibility of promoting Scouting

People in the community are eager to hear positive stories.  They want to see their neighbor who has earned his Eagle Scout Award.  They want to see a photograph of Troop 2 or Pack 49 collecting food for the local food bank. They want to see Cub Scouts excited as they race their pinewood cars at the local mall.

     Consider recruiting a Unit Public Relations chair and discover how you can positively impact community Scouting awareness, membership growth and volunteer recruitment for your unit.

     These opportunities may help you communicate with various media sources:

News Release - Use to submit your news story. Make it local. Local media outlets like local stories and local names.  Be sure to report good turns and service projects.

Media Advisory - Send an invitation to invite a media contact to attend/cover an event.

Calendar Announcement - Most communities have event calendars on the local newspaper and some now have on-line calendars.  Use these to submit your community calendar information.